Welcome to TWiPRT

Author

Brian Kramer
February 03, 2025

Welcome to This Week in PR Takes (TWiPRT), and thank you for reading and subscribing. I know, I know, there are TONS of newsletters out there and lots are geared towards public relations/communications professionals. My intention is not to add to the noisy landscape, but instead provide a value add to the broader community.

The light bulb moment for this newsletter came as I reflected upon my own social media activity. I realized that the bulk of my activity on LinkedIn comprised of commenting or engaging with posts from Communications people about the industry. However, those posts only came to me via the feed, and I thought that it would be helpful for the community to have a one-stop-shop so subscribers wouldn’t miss out on relevant industry conversations.

And that’s now TWiPRT was born, simply to be a resource to the Communications community.

With that in mind, here is the first edition. Thank you for reading; and please share the newsletter with others, and don’t forget to chime in with your take(s) on the posts below and more.

-Brian Kramer

Take of the Week:

  • Kevin Wolf’s take on his experience when a journalist accepted an embargo, then canceled the interview 

    • My take: This is no doubt frustrating for the spokesperson/company and PR person, but it’s not indicative of that reporter’s credibility. Granted, we don’t know the reporter’s beat or industry, but assuming they have busy schedules (safe assumption), the onus is not on them to cover anything - even if they’ve accepted the embargo. If anything, it’s more a sign that today’s journalists are spread too thin, and the PR community needs to continue to be go-to sources to help reporters execute on their jobs.

The Rest of the Takes: