Before we jump into this week’s PR Takes, I want to take minute and thank you all for understanding last week’s pause; and a special thank you to those who reached out. It was a great reminder to unplug every once in a while for a reset and recharge.

Take of the Week:
Danny Groner is known for deep takes to help PR/Comms pros navigate today’s landscape. His latest take may not have been the most words he’s ever written, but they sure do ring true. It’s like a mini master class in what today’s media relations pros face, how they should approach the job and the importance of showing up at the opportune moment.

A message from Reportable:
Longtime TWiPRT readers will recall that Reportable is an excellent source for all things press release distribution, newsroom creation and other related matters. They just launched their 2.0 version for their interactive news releases, adding in AI and search optimization capabilities.

Check out their press release here: https://newsroom.reportablenews.com/pr/reportable-launches-version-2-0-of-its-interactive-news-release-adding-ai-and-search-optimization-for-communications-and-pr-professionals

And those interested in learning more can schedule a call with them here (you have my word this goes to a real person): https://reportable.co/resources/
*note: I will receive a small fee if you sign up for Reportable

The Rest of the Takes:
Media relations
- Jodi posted that we should be asking this question instead of “What do I want to say”
- Food and Beverage writer Emily had a stern warning for those who pitch her something not on her beat

PR Misc
- Authenticity is such an interesting word nowadays, Anne had a great take on it
- Ian Murphy dove into PR databases, it’s worth a read
- I love Brett’s list of what is PR in 2026
- Sure paywalls can be a hassle, but Dustin wrote why PR pros should embrace them


That’s it for this week’s takes, thanks for reading.

-Brian
https://www.linkedin.com/in/bkramer/