Take of the Week:
Sometimes a Take of the Week isn’t necessarily the longest, but the most pointed. And, that’s where Britt’s post comes in. This is so eloquently put, I’m just going to paste it in its entirety:

“Every PR person complains journalists don't respond anymore. Fewer people ask: would you respond to the pitches you're sending? What's the last pitch you got that you'd actually want to answer?”

In so few words, she really encapsulates the filter we should all have when pitching a story or idea - if we were in the reporter’s shoes, would we actually write this story? Or, is this really a pitch that promotes a company? I bet if we all took this approach, there would be fewer complaints from PR people.

Great take, Britt!

Resource of the Week:
Freelance writer Elizabeth Anderson was asked so many times about what she’s working on, that she put together a pitch guide for PR pros.

The Rest of the Takes:
PR Misc.
- Infiniti wrote about the three way street that PR pros manage
- Sarah had a poignant reminder about what is and is not earned media
- I am such a big believer in mapping PR to outcomes, not just coverage; and Shermineh pointed out what some of these outcomes can look like (hint: it’s not just traffic, awareness or even new customers)
- The difference between managing a crisis, and the crisis managing you? According to Chris, it comes down to having a CCO
- I often refer to this as the “soapbox question” or, the part of an interview when spokespeople can either reinforce a point, or add something that they missed; Mackenzie dives into that and much more
- Kathleen provided some great tips on following up with journalists
- Have you ever pitched data? Megan had a take on why posting it via press release is more effective than pitching to a ton of journalists

That’s it for this week’s takes, thanks for reading.

-Brian
https://www.linkedin.com/in/bkramer/