The Rest of the Takes:
PR Misc.
- There are a ton of takes out there about this week’s WSJ story, here’s a great one from Shweta
PR and AI:
- Andrew on an editor about to name out agencies for using AI

Media relations:
- Lindsay provided a great take on the details it takes to work with a freelance writer
- Just because a story doesn’t publish quickly does not mean it’s dead, strong take from Kimanzi
- Jasmin on being an admin vs. pitching (PS, I am on the record as saying I do not love “I hope you are well” openings)
- Yael with some thoughts on how to increase hit rates on pitches
- Is media relations changing? Michael dives into how the best stories will still succeed, but how we earn attention is different

That’s it for this week’s takes, thanks for reading.

-Brian
https://www.linkedin.com/in/bkramer/