Sponsored Take of the Week:
Through the partnership with Meredith and the Media, we have another Sponsored Take of the Week. I was just telling a peer that it has been awfully quiet with the AI/AEO/GEO/PR takes, and we have a great one from Justin Inman at emberos.

Justin spent almost 10 years at Google thinking about how people discover brands online; and his Q&A with Meredith shows why PR/Comms people should be excited for this moment and how his new metric “Share of Prompt” is like a modern day Share of Voice.

Of course, there’s more…I highly recommend everyone click on over here and dive in (after you read the rest of the takes!).

Resource of the Week:
For those that represent gadget/tech co’s, Amanda at TechCrunch posted that she is looking to review them and what she is looking for in those companies.

The Rest of the Takes:
PR Misc.
- A word to the wise for those pitching “Earth Day” from Allison - an energy and environment reporter; and it’s actually good insight for pitching any of the “days” to those on the beat.
- Adam’s recommendation for who to talk to if you’re thinking if switching PR firms, is an interesting one. I can assure you, he doesn’t recommend speaking with the agency owner or a VP.
- I LOVE Lisa’s post about how to answer difficult questions on a podcast, press interview or company all-hands meeting.

Media Relations
- Dustin dropped some great tips on writing email subject lines that get opened
- I love when members of the TWiPRT community send me the takes they love. Dustin sent Brandon’s take on how to put yourself in an audience-first mentality before pitching
- As a freelancer, Adam wrote a take on how PR people can best work with freelancers.

That’s it for this week’s takes, thanks for reading.

-Brian
https://www.linkedin.com/in/bkramer/