Take of the Week:
Welp…we all made it past another April 1. Did anyone get duped? Did anyone prevent a bad joke from going out there?

Those who have read this newsletter know my take that when Alison Braley talks, we should listen. On that note, I love her example about going to a party and meeting someone who only talks about themselves. It’s such a great take, and I would even pull the thread.

If your PR program is your company or client only talking about themselves, it’s not just bad manners at a party. That line of thinking means that the vast majority of your pitches and outreach are likely less PR and more marketing. Meaning, are these truly data points for a reporter to write a story, or are they data points that show why someone should talk about you, buy your product/service and do marketing for you.

Resource of the Week:
Every few weeks, I usually see questions about crisis comms plans, strategies and frameworks. Courtesy of Clare Sayas, I came across Jennifer’s “Is this a crisis” tool and honestly it’s awesome. I immediately bookmarked it in the hopes that I never have to use it.

Jennifer Jolly is a household name for those of us in consumer tech PR. I can tell you firsthand that by responding “pitch” to her LinkedIn post, she will send you what she is looking for in stories and how to pitch her so that it actually works.

Lastly, just a quick reminder for those that missed it, there is a survey for the TWiPRT readers about the recent sponsored posts.

The Rest of the Takes:
*The takes are a little light this week, I’ll keep a keener eye out next week
PR Misc.
- Samantha put out a great take on the importance of the “Press” page. Spot on, this is table stakes!
- Just so the people in the back can hear, Dustin put a great take on the importance of industry trade outlets.

That’s it for this week’s takes, thanks for reading.

-Brian
https://www.linkedin.com/in/bkramer/