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- This Week in PR Takes - Week 9
This Week in PR Takes - Week 9
Week 9
Brian Kramer
March 28, 2025
Take of the Week:
This week’s Take of the Week comes courtesy of Shama Hyder, who wrote about how PR people and CMOs/CEOs speak a different language - and that is resulting in PR people losing a seat at the table. PR people that are only measuring in placements, share of voice and other older metrics are not only chasing a shrinking pie, but they’re also missing out on essential data.
A little while ago, I was Head of Corp Comms at a startup, and I partnered with both the Head of Marketing Ops to see if we could map earned media back business outcomes like new visitors, time on site, etc.; and also partnered with the Social Media Lead to learn more about engagement for earned media coverage when compared to other types of posts like webinars, events and others. This gave us directional data to learn more about what PR was doing for the business, beyond the coverage itself; and it’s a philosophy that I personally love seeing more people embracing.
Chuckle of the Week:
I’m starting to notice some chuckle-worthy PR takes out there, and I’ll do my best to highlight them when I can. My goodness though, please let’s all be thoughtful about these with April 1 looming.
Chase C gets the inaugural Chuckle of the Week with this take on seeing a story before it’s published
The Rest of the Takes:
For all of the griping that reporters do about PR people, it’s noteworthy that Lindsay Dodgson shared what she loves about PR people
Monica Earle wrote a few tips on how to vet a podcast opportunity
Dustin Siggins with a reminder that PR people should always double check relevance before hitting send on a pitch (case in point: he still receives pitches, but hasn’t been a journalist in almost 10 years)
Andrew Hirschfield published a post with advice on pitching freelance journalists
We can all empathize with Scott Merritt’s thoughts on this media relations scenario
Ashley Mann published a recommended timeline for different types of announcements from funding to exclusives and more. The net-net is a point I wholeheartedly agree with: the more time we can give reporters, the better our chances are of a story getting written.
Jennifer Sefakis wrote down some thoughts on hiring PR people for skill rather than “a black book” of contacts
Becca Chambers published a few thoughts on why press releases are not the pathway to earned media coverage
That’s it for this week’s takes, thanks for reading.-Brian