This Week in PR Takes - Week 6

Take of the Week

For those that know me, I love trying to relate with movie quotes and references with a special affinity towards comedies. Needless to say, I was inspired when I read Hannah Cranston post about Mondays and it’ll kick off this week’s takes as the Take of the Week. In our fast-paced news-driven environment, we have to try our best to rise above “a case of the Mondays” to set the tone for the week. She is spot on in her take that we have to constantly read and monitor, otherwise we can miss out on opportunities or even be able to make a judgement on holding off on news due to macro events. I also agree with the “Hope you had a nice weekend” emails, but I would add a caveat - if your client or company has news going out on Tuesday, it’s possible you may need to send that Monday note.

I would be remiss if I didn’t include Allison Carter’s second piece in PR Daily that highlighted the hottest PR takes, there’s lots of good ones in here. Who knows, maybe there’s a third installment coming soon?

Happy reading, and don’t forget to comment on any of the posts below with your own take(s).

-Brian

The Rest of the Takes:

• Daniel Mendez Arostica with a point about communications sounding too risk-averse

• Frank Shaw published an eloquently written post about one of the trickiest parts of modern communications

• Parry Headrick on how PR has evolved over the years and the importance of quality over quantity

• Similarly, Sara Mauskopf wrote about how the earned media landscape has changed with fewer reporters, politics, and AI among other contributing factors

• Rob Lynch penned some thoughts on how media relations is like being a detective

• Jennifer Delgado posted about what timelines are and are not reasonable in PR

• Lindsey Smolan wrote a post about PR agency red flags with a really important point about those firms that promise coverage (spoiler alert, this is a red flag because PR firms have zero control over this)

• Tracy Jentz had some interesting thoughts on propaganda vs. publicity vs. public relations

• Joan Illagosa laid out the differences between PR and Marketing