This Week in PR Takes - Week 37

Take of the Week:
We all think about coverage when it comes to PR results, which positions coverage as the end-goal of a campaign or a pitch. However, as Brandon lays out, earning media coverage is actually the beginning of shouting from the rooftops about the coverage to achieve business outcomes ranging from engaging with customers via a newsletter to creating social media content to attracting a new swath of job applications. He puts it best, “Getting press coverage is the hard part; sharing it is the easy (and fun) part.”

Resource of the Week:
There have been several takes laying out how press releases are having a moment, but Sarah Evans took it to another level. She laid out how to structure your press releases to achieve the optimal reception from the LLMs. I was taught to always start with a version of "Today company XYZ announces”but Sarah shows us how a more evergreen approach is more GEO friendly.

A message from Reportable:
“This feels too easy…the other wire services have so many hoops to jump through.” This is an actual quote from a TWiPRT community member who tried Reportable this week. They deliver the same top tier visibility as the well-known services, but for a much more reasonable rate.

Reportable has extended an offer to the TWiPRT community for their premium wire distribution and social media boosting (a $250 value) for a total of $500 to distribute a press release. It's ideal for startups, small businesses, or anyone looking to maximize their press release spend on a budget.

I know that more calls and meetings is the last thing anyone needs, but if you schedule a 15 minute call with Reportable’s Karen Reynolds using this link, you can send out releases with the same LLM reach - but for a fraction of the cost.

The Rest of the Takes:
- The Colab Brief dives into a “no thank you” to “no comment”
-Dustin wrote about how Comms people can speak C-suite language to land more budget
- Noah gave us some food for thought when it comes to AI generated content vs. human-created content. Guess what, the humans are winning. Also, guess what - this newsletter is written by a human.
- “Tech PR is no longer about product PR; it’s about problem PR” - great take from Nicolia.
- To the best of my knowledge, Stephanie’s take on communication titles is the first time we’ve touched on the subject in this newsletter. Not all titles are equal - it’s really about the work that the individual does.
- Kimberly wrote about a trend among media outlets that I hope doesn’t go up and to the right.

That’s it for this week’s takes, thanks for reading.

-Brian
https://www.linkedin.com/in/bkramer/