This Week in PR Takes - Week 36

Take of the Week:
I’ve made a few sports references over the past few weeks, and Samya’s take on pitching just hit home on that theme. Her take on media pitching and actual pitching in baseball is so spot on. I just love her line, “anyone can play catch; but few can pitch.”

Resource of the Week:
Frank Shaw’s Communicator’s Guide to AI course is free through December 31. Anyone in Tech PR Land knows that Frank is atop the list of PR pros to learn from, I’d recommend checking out his course while you can.

Chuckle of the Week:
I couldn’t help but laugh out loud at Allison Carter’s post about Father’s Day.

A message from Reportable:
There have been a ton of takes around the press release resurgence due to the LLMs, but there has not been much discussion about their cost. The well-known wire services run an archaic model charging by word, that dates back to when all of this material was printed.

That's where Reportable comes in. They deliver the same top tier visibility, but for a much more reasonable rate.

Reportable has extended an offer to the TWiPRT community for their premium wire distribution and social media boosting (a $250 value) for a total of $500 to distribute a press release. It's ideal for startups, small businesses, or anyone looking to maximize their press release spend on a budget.

Schedule a 15 minute call with Reportable if you're interested in learning more, and looking to send out releases with the same LLM reach, but for a fraction of the cost.

The Rest of the Takes:
Journalist takes
- Email answers are fine, but in-person is better according to Maria Korolov
- Samara Lynn asks PR people to know her audience before pitching
- Travel writer Claire Hall provided a behind the curtains take on unpaid trips and gifted opportunities
- Olivia on agency deliverables vs. the power of a phone call

PR Misc.
- Dustin dives into what is more valuable, an op-ed or earned media?
- Jon provides some solid guidance if you’re trying to figure out when to hire an agency vs. a consultant vs. making an in-house hire
- Kate wrote a great take on the investment into PR, and the time it takes to build it up
- Cath put down some great thoughts on the importance of PR pros to manage up and get to know their exec team
- Media is more of an ecosystem and less of a series of isolated beats, from Tuck’s Professor of Corporate Communications Paul Argenti
- Ayelet looks into are you personalizing or just placeholding?

That’s it for this week’s takes, thanks for reading.

-Brian
https://www.linkedin.com/in/bkramer/