This Week in PR Takes - Week 23

Take of the Week:
I bet most of us have heard the request (or maybe demand?) to land in “Tier-1” media outlets, or those that are widely known and read. Suzanne recently wrote an insightful piece about how this game has changed, and how in her words, “Getting business press in 2025 is less about splash and more about substance.”

I highly recommend that TWiPRT readers give that a good read and share on their networks and with their colleagues, it’s a fantastic blueprint for how to land that type of coverage in today’s landscape.

Chuckle of the Week
- As you’ll see below, there is a take on tying PR to sales. Showing the impact that PR can have on the attribution for sales and leads has long been an industry quandary and Brandon’s post on this gave me quite a laugh! 

The Rest of the Takes:

- Jennifer with a take on a writing principle that “works every time”
- I am incredibly bullish on the idea of tying PR to sales, at least as best as possible; and Ashley has some great tips on how to do just that
- Gina provides some press release writing tips, showcasing why the “why” matters and owns the idea that most journalists don’t read the whole document
- There have been lots of questions around the organizational home for PR/Comms, and Jean wrote her take on why reporting to the CMO is the wrong spot
- Most of us embargo news for 9am, but Steph (an editor) shows why an evening embargo can also work well
- This is a first for TWiPRT…a take on the importance of photography and images from Michael
- PR and media are time investments, as Lizzy points out in her take
- Dustin wrote why PR is more helpful for startup CEOs than social media

That’s it for this week’s takes, thanks for reading.

-Brian

https://www.linkedin.com/in/bkramer/