This Week in PR Takes - Week 22

Week 22

Author

Brian Kramer
June 27, 2025

Take of the Week:
Those of us in the PR/Comms space often hear the request to speak with or see a list of reporters and outlets we’re friendly with. Jeremy dropped a great take, including this quote from a reporter:

“You can be a lifelong friend I vacation with and if the story is lame, it’s not getting a second look. And you can be someone I don’t know or dislike and if the story is awesome and corroborated, I’m writing on it.”

His takeaways from this include how media relations at the end of the day, is about delivering newsworthiness - and doing so consistently. He advises leaders to trust their PR advisors to listen when something isn’t (or IS) newsworthy. We love coverage, it’s our jobs. We also don’t want to create more noise by pitching a piece of news that isn’t worthy.

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The Rest of the Takes

- Are you a spokesperson or a bottleneck? Lizzy succinctly dives into this question
- Noah embraced his inner Counting Crows-self and got back to basics with this post about the PR industry over the past 25 years
- Dustin jotted down a few tips on hijacking the news, and how to be less of an ambulance chaser and more of a strategic surgeon
- For those in the agency world, RFPs can be a necessary evil and Ann wrote about whether or not the process is broken
- The “summer slowdown” can be an advantage, if done correctly. Kat with more on this idea here.
- Need I say more, “PR is the new SEO” - nice one, Jonny!
- I would love to hear from TWiPRT community about Brandon’s latest on “breaking PR rules.” I would agree that there are times when it’s absolutely ok to deploy this type of strategy, but I would add that I like to operate in full transparency. If I send a pitch to a 2nd reporter at said publication, I usually let them know not just that I sent it to a colleague but why I sent it to them first.

That’s it for this week’s takes, thanks for reading.

-Brian