This Week in PR Takes - Week 20

Week 20

Author

Brian Kramer
June 13, 2025

Take of the Week:
Understandably, there has been lots of discussion around how AI will impact and Communications. Some point to the bearish side that AI will eat PR and some are more bullish. Noah Greenberg wrote a thoughtful post on the bullish side, and why some traditional PR tactics are going to win the AI Day.

My favorite take of his is the idea that AI-friendly content is human-friendly content, and those that “stuffed keywords” and hit word counts are for yesterday’s strategies.

Chuckle of the Week:
It’s been a while since we had a good, hearty chuckle. Jaycie managed to put a smile on my face with this take, and I’m sure we’ve all been there!

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The Rest of the Takes:
- Is PR still fun in 2025? Parry asked this question and of course “this is the way.”
- Stephanie wrote about how PR/Comms execs can earn their seat at the table
- Amanda with a really insightful take on how AI is changing the search game, and what that means for media relations.
- Julie wrote about the irony of dubbing Comms as a valued entity, yet its members are often left out of the strategy discussions.
-Christine wrote why LinkedIn News should be part of our earned media strategy with insight from Tanya Dua.
- I just 100% agree with Allison that businesses shouldn’t say they’re families; it reminds me of the movie “In Good Company” with Topher Grace.
- Scott wrote about the relationship between PR and Media
- With a few language tweaks courtesy of Dustin, comms can become a sales engine. Personally, I like the idea of changing the term “media coverage” to “reached prospective customers through XYZ outlets.”
- Martin may not be a PR person, but knowing what your client or company does is table stakes. Even if you don’t know the nitty gritty details (although, we should), we should at least know how to explain something to our parents.
- Simon may also not be a PR person, but this is valuable insight into how often reporters are rejected. PR/Comms people will talk about how often pitches are rejected, but journalists feel the same pain.

That’s it for this week’s takes, thanks for reading.

-Brian