This Week in PR Takes - Week 16

Happy Friday!
There are a ton of great takes below, including a nod to a LinkedIn live session coming up this morning.

Let’s get right into the takes!

Happy reading,
Brian

Take of the Week:
Ashley wrote about how the model of big agencies isn’t working anymore. I agree with this to an extent, but it’s not as cut and dry as big agency vs. small agency. I think a Head of Comms/CCO needs to look at their needs, the actual output for their company, the reporting metrics that matter and how many eyes, ears and hands they need to wrap around all of this work. It’s possible that after such analysis, they’ll realize that they don’t need a “big” agency, but they need more work than the typical freelancer/consultant can provide. There is a middle ground in those smaller to middle sized firms, and often times companies considering the bigger agencies will go from being one of their smallest clients to one of those small/mid sized firms’ bigger clients.

I don’t usually do this, but this is an important conversation and continues at 10:30 on LinkedIn, the details can be found here: https://www.linkedin.com/events/davidvsgoliath-howsmallagencies7328767937115258883/comments/

A word from Dazzle:
I have been talking about Dazzle for a while now, it’s been very helpful in my own campaign research workflows. TWiPRT readers can get a free month if you sign up for a month of their Professional Plan (valued at $250) and use the promo code PRTAKES2025. In case it helps, here is a link to Dazzle’s promo code manual to help with any questions.
_{*Disclosure, I receive compensation if you decide to sign on beyond the trial}

The Rest of the Takes:

• Simran with a funny take on PR/Comms/Marketing walking into a bar; they all have different approaches, but they all have the same goal.

• The relationship between PR and Marketing from Dhristhi

• Is AI bringing back the press release? Ryan says a resounding yes.

• Sarah had a similar take on the resurgence of the press release

• Shwanika from the SF Chronicle laid out what makes a good pitch (hint: don’t bury the lede).

• Scott made us wonder, are corporate rebrands news?

• The media landscape is changing, and Ed dove into this a bit further in Inkhouse’s panel with reporters like Alex Wilhelm, Alex Konrad, Tanya Dua and Polina Pompliano.

• Ashley answered the question, is the media dying?

• “It’s PR, not ER” with a take on press releases and top tier media from Evan

• What are the questions to ask to generate earned media? Colleen has the playbook

• Erin with a triple take on press releases, story telling and finales

  Just a reminder to check out Dazzle and the promo code again is: PRTAKES2025
  

  That’s it for this week’s takes, thanks for reading.

  https://www.linkedin.com/in/bkramer/

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