This Week in PR Takes - Week 13

Week 13

Author

Brian Kramer
April 25, 2025

Hi TWiPRT readers,
Thank you all for the support and understanding last week, I am feeling better from my battle with the flu. As you may imagine, I am still playing a bit of catch up life-wise and work-wise. That being said, this week’s TWiPRT is reflective of that catch up; and I hope you’ll all understand this week.

Happy reading!

Chuckle of the Week
Even in my battle with the flu, I couldn’t help but laugh at this post around where PR should sit in an organization. Nice one, Jacquelyn Miller!

A word from Dazzle:
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*Disclosure, I receive compensation if you decide to sign on beyond the trial

The Rest of the Takes:

  • Beth Stellato with a take linking out to CommsCollectiv and a question on earned media and earned awareness

  • Meanwhile, Julie Labaton wrote about the 7:1 ratio of PR people to journalists with a question around whether media is in hospice

  • Sophie Raymond with some thoughts on “PRs" (press releases)

  • Nina Sawetz wrote about what the most important skill is for PR people…and it’s not writing

  • Ed Garsten with a look back on pitches that live in a vacuum

  • Joni Sweet on what makes a solid PR pitch

  • Katy Goldstein wrote about the difference between “doing PR” and getting PR results

  • Dustin Siggins on what to look for when bringing on a PR firm

Don’t forget to check out Dazzle.ai if you’re looking for a fast and easy way to find new journalists for a campaign. You can get free access for a month to their Professional plan using promo code: PRTAKES2025.

That’s it for this week’s takes, thanks for reading.

-Brian