This Week in PR Takes - Week 10

Take of the Week:
This week’s Take of the Week comes courtesy of Zara Jarvis. Taking a step back from how to do PR, Zara wrote about the advantages of where to do it - Agency or In-house. As someone who has led teams in both settings, I 100% agree with her sentiment that you learn to move quickly at agencies and with more purpose in-house. I would also add that at agencies, PR pros benefit from the crowd of colleagues that understand the value of PR, keep an eye and ear for reporter requests and other agency-wide relevant information. For those in-house, you most certainly dive deep with one company, but at times you may be the only person thinking about PR at that company. This means that as you dive deep into a company’s narrative, there’s usually an internal education component to the job so that others know more about how to work with reporters, podcasters and others.

Chuckle of the Week:
There were no Chuckles of the Week that stood out, but that’s a good thing considering April Fools’ Day was on Tuesday. Nice job everyone!

Before we dive in…
In a testament to this growing audience of PR and Communications pros, the folks at Dazzle, the AI search agent that matches PR teams’ stories with the right journalists in real time, reached out with a special offer to you all. They are offering a free month of their Professional plan (valued at $250) to TWiPRT readers so that you can try it out for yourselves! Just sign up at Dazzleai.com and use the promo code: PRTAKES2025.

*Disclosure, I receive compensation if you decide to sign on beyond the trial

The Rest of the Takes:

• Dave Black with a post on whether or not PR has become commoditized

• Nikole Flores Savage wrote about how storytelling is the new SEO

• Jeremy Tunis with a stark reminder to PR people - we aren’t obligated to anything, no matter how far down the media process we’ve gone

• Jeremy’s take is a great transition to Nick Huber’s 10 reasons why a journalist didn’t include someone in a story

• Is the press release dead? Dan Crawford makes the case for why they shouldn’t be abandoned

• Sabrina Strauss wrote about why law firms need to consider proactive thought leadership (*this post leads to a paywalled article in Law.com. If you have questions or comments about this post, I have permission to include her email address here: sstrauss@goodmanmedia(dot)com) 

• Jen Becker posted about the importance of internal and external communications to be aligned with one another 

• Toby Josephs Taylor may not be a PR/Comms person, but this is a great post on what makes a great broadcast guest

• Hunter Stuart wrote about long pitches, or as he dubs them “The Kitchen Sink” approach

• Britt Klontz wrote up a few of her favorite pitching tips for digital PR

• Dustin Siggins had a take on how PR and the C-Suite speak different languages
  

  *Don’t forget that about Dazzle exclusive offer for their Professional plan. Just sign up at Dazzleai.com and use the promo code: PRTAKES2025.

  That’s it for this week’s takes, thanks for reading.

  -Brian

  https://www.linkedin.com/in/bkramer/