Take of the Week:
There are tons of hills I won’t die on, but one that I will die on is in line with Dan Crawford’s latest take. Yes, sound media relations is about providing reporters with sources that will resonate with their audience. However, if you’re thinking about earned media as the end-goal, then you’re leaving a lot of data on the table. There’s a myriad ways to measure PR beyond coverage to learn what it’s doing for a business, like social engagement, newsletter clicks, Google traffic, etc. Having that level of data, even if it’s directional and not completely attributional, starts to show what PR is doing for a business beyond the coverage itself.

We’ve moved beyond vanity metrics like impressions and even coverage numbers to some extent. And, that is a hill I’ll die on.

Resource of the Week:
Gab posted about Stacker’s Earned Media Advantage report with insight like, the most trusted media outlet is….The Weather Channel. Check it out.

The job market is tough out there, Daniel put together a CommsJob database to help assist those to follow, who will mentor, etc.

A message from Reportable:
Did you ever get sticker shock after setting up a press release? Only to learn it's because you're being charged by the word? Reportable's Karen Reynolds has worked at some of those major wire service companies and can spill the tea on the legacy of word counts with the big newswires.

If you're interested, schedule a call with her; and this is "not" a sales pitch, it's purely educational.

The Rest of the Takes:
PR Misc.
- Anne on not having all of the answers on Day One
- Are PR and Marketing siblings or cousins? Shannon dives in
- Kate said it best herself, “hot take” company news isn’t news
- Jordan with a take that understanding an audience’s pain point is key to pitching

Media
- What is the real reason to read a journalist’s work? Allison says, it’s not what you think
- Megan says, just say hi

That’s it for this week’s takes, thanks for reading.

-Brian
https://www.linkedin.com/in/bkramer/